CSGOBook Rebrands to CSGOLuck

21 June 2021 · iGamingUK

iGamingUK have successfully helped CSGOBook rebrand to CSGOLuck as the business moves towards a Platform first approach. CSGOLuck is built on an entirely proprietary platform, with the owners pivoting to supply the platform to other B2B partners.

The rebrand from CSGOBook to CSGOLuck reflects a significant strategic shift for the business. The move to a fully proprietary platform opens up B2B opportunities that were not available under the previous model, and positions the brand to become a technology supplier to other operators in the esports gambling space as well as continuing to operate its B2C product.

iGamingUK were involved throughout the rebrand process, providing commercial and operational guidance as the team navigated the transition. It is great to see the platform now live and the B2B strategy taking shape.

Visit CSGOLuck.com